

So how did we get here?
Back in 2021, you were told you were buying ownership, co-creation, a seat at the table, and “the future of everything.” But the truth is, most NFTs were exactly what your friends thought they were: Worthless Pieces of Sh*t.
Just hopium, hype cycles, empty promises, and founders confidently assuring you that you’d just bought into “the next Disney.”
Now you’re 20 bandos in the hole, and all you’ve got to show for yourself is a cartoon JPEG on the Ethereum blockchain that you can prove you own… which only proves you’re an idiot.
Four years later, Web3 NFT brands are saying floor price doesn’t matter and pivoting toward Web2 expansion, IP proliferation, and alternative revenue models.
All of which have no direct benefit to the people who hold their NFTs.
Somewhere between people on the internet right click saving your digital collectibles and every floor price burning to the ground, MEATBAGS minted on Solana, Doomsday Preppers born to survive the NFT Apocalypse.
We saw the model was fundamentally cooked, so we set out to fix it. Starting with the one thing every project avoided like the plague: actual alignment between the brand and its holders.
We watched people panic-buy toilet paper during COVID. It was hilarious. Humanity was ending, and everyone's first thought was, “I need more 3-ply.” So we built a brand for those people. Since then, we've been on a mission to make the bathroom a little less boring. Some of our proceeds help delay the apocalypse. The rest funds even dumber ideas. Either way, it's honest work.
A product that's better for your ass and Mother Nature's too. No BS. Just good toilet paper for bad times.
Hoard Responsibly: https://doomroll.com/

Nothing. There is no moral.
It's the NFT apocalypse, the survivors started a toilet paper company, you came here for free shit, and now you’re being upsold blind-box toilet paper.
Because when everything goes to shit, TP is king.
You can thank us later.