I'm Jack Butcher. (Say hello on Twitter)

‍I spent 10 years working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands. Fun, but the opposite of freedom.

So, in search of freedom, I started my own advertising agency. No fun, and even less freedom.

After two years of iteration, I figured out how to transition to highly-specialized (and fun) consulting, and a product business that scales infinitely.

‍The insight behind this transition? Productizing myself. Visualize Value is the product of that transition, a project I've used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 500,000 people.

If you'd have told me this story 18 months ago, I wouldn't have believed you.

I'm Jack Butcher. (Say hello on Twitter)

‍I spent 10 years working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands. Fun, but the opposite of freedom.

So, in search of freedom, I started my own advertising agency. No fun, and even less freedom.

After two years of iteration, I figured out how to transition to highly-specialized (and fun) consulting, and a product business that scales infinitely.

‍The insight behind this transition? Productizing myself. Visualize Value is the product of that transition, a project I've used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 500,000 people.

If you'd have told me this story 18 months ago, I wouldn't have believed you.