In 2013, the 14,000-year-old statue’s unparalleled allure captivated audiences as a centerpiece of the ‘Silla: Korea’s Golden Kingdom’ exhibition at The Metropolitan Museum of Art in New York City. A rare sight outside of Korea, its presence was electric and well-received, elevating its monumental significance at the zenith of artistic and spiritual achievement internationally. Scholars and art connoisseurs, echoing the sentiments of renowned figures like Karl Jaspers and Dr. Soyoung Lee (Harvard Museum Chief Curator), have lauded it as a pinnacle of living artistic beauty, the Mona Lisa of Korea, and a treasure that bridges the ancient and modern worlds. Today, it resides in the National Museum of Korea and is considered the most important national treasure in the nation. Aside from photography from Joon Choi, photography is strictly limited, making the “Smile of Serenity” NFT collection incredibly rare.
Photographer Joon Choi's journey is a tale of transformation, weaving through the corridors of two distinct worlds. Following two decades of ascension in Korea's advertising realm, Joon's life took an unexpected turn upon encountering Buddha relics, altering his perception forever. Amidst the hustle of advertising campaigns for giants like Samsung and LG, he realized the transient nature of beauty and the fallacy of perfection. Embracing this epiphany, he ventured into a craft where imperfection thrived, allowing nature and happenstance to mold his photography.
His portfolio, enriched by encounters with the holy and the everyday, paints narratives of cultural heritage and human resilience. In particular, his documentation of Jeju Island’s Haenyeo (elderly female divers) was praised for its humanity- and ultimately aided in their addition to UNESCO’s list of World Intangible Cultural Heritage (where his photos were displayed in Paris). Although he has exhibited in Paris and Busan art museum, his most famous work to-date is his profile of “The Pensive Bodhisattva” (featured here), which endures as a rare glimpse into the sublime.
*Video produced by Arirang TV