In an era characterized by the thriving presence of artificial intelligence, capable of generating information and content at an unprecedented pace, much of which is often regarded as superfluous and irrelevant to the majority, the act of ignoring has become second nature as a coping mechanism to deal with this information overflow. Consequently, the ignorance makes it increasingly challenging to distinguish the value of human-made creations and its implications (whether it is a positive or bad influence).
With the incorporation of present technology and trends, GRINNER was engineered as a movement against the problem by presenting itself as a handcrafted artwork, that also functions as a utility. The design and dynamics of the collection aims to remain active and relevant by putting emphasis on what really matters, achieving sustainability.