OpenSea acquires Rally

OpenSea has acquired Rally, the innovative team behind the Rally Wallet and mobile-first web3 app experience.

Rally’s co-founders, Chris Maddern and Christine Hall, are joining OpenSea’s leadership team, with Maddern stepping in as chief technology officer and Hall as chief of staff.

OpenSea plans to integrate Rally’s wallet technology and mobile-first design philosophy into its platform, delivering a more cohesive and intuitive experience for collectors, traders, and builders and reducing the friction of onboarding. The Rally team is also joining OpenSea, bringing their expertise and passion for creating user-friendly and socially-driven web3 products.

Goblintown launches $GOB Token

Goblintown, the NFT collection known for its playful storytelling, has launched its first community token called $GOB. According to a post on X by Goblintown co-creator AJT, the team spent more than six months studying why many digital coins succeed or fail to design one built for lasting value and community involvement. 

The team built a new token design in an attempt to fix memecoins and make them more healthy and sustainable. For more information, check out the “Green Paper” here.

Azuki’s ‘Enter The Garden’ merch drop sells out and brings anime series to life

Azuki, the popular anime-inspired NFT collection, released its first official merchandise line tied to its original anime series, Enter The Garden, on July 8 through the Azuki website, and the collection sold out within a day.

The capsule drop, available through the Azuki website, featured limited-edition apparel and collectibles celebrating the show’s growing popularity. 

Enter The Garden was created in partnership with Japanese advertising firm Dentsu and has already attracted millions of views on YouTube, thanks to its high-quality animation and storytelling.

Doodles up for Best in Film at the Collision Awards and teases new partnership

Doodles, the character-driven NFT collection known for its colorful aesthetic, is nominated for Best in Film at the 2025 Collision Awards. 

Its two animated shorts, “Not in the Store” and “Dullsville and the Doodleverse,” are competing alongside projects from major studios like Disney and Crunchyroll, which signals Doodles’ growing presence in entertainment. 

Audience voting is open until Friday, July 11. Fans can vote until then to help spotlight web3’s creativity on a global stage. 

The nomination comes as Doodles also teases a playful social media exchange with Twix, hinting at a potential sweet collaboration between the NFT brand and the popular candy.

Phantom adds ‘Perps’ feature and brings in Parallax team

Crypto wallet Phantom has launched a new feature called “Perps” that lets people buy and sell the prices of coins like Bitcoin, Solana and Ethereum directly from their phones. 

The feature, built with crypto company Hyperliquid, allows users to buy or sell based on where they think prices are headed and to increase the size of their trades by borrowing funds, a process known as perpetual futures trading. 

At the same time, Phantom is acquiring the team from Parallax, a payments startup that helps freelancers and remote workers send and receive money internationally using stablecoins. 

According to the announcement, the Parallax app will close on September 18, 2025, as the team shifts its focus to helping Phantom build simple, mobile-friendly financial tools for a global audience.

Art Blocks introduces PostParams to let artists update generative NFTs over time

Art Blocks, the generative art NFT platform known for collections like Chromie Squiggles and Ringers, has launched a new feature called PostParams that allows artists and collectors to make specific visual changes to digital artworks over time. 

Founder Erick Calderon, aka “Snowfro,” told The DeFiant that the feature is designed to give artists new ways to evolve their work while preserving the history of those changes on the blockchain. 

Some collectors have expressed concerns that buyers might edit works to increase rarity, but Snowfro said PostParams is about creative expression and will not affect existing projects. 

The first project using PostParams, called DDUST by digital artist jiwa. Read our recent interview with jiwa to learn how collectors will be able to update their pieces' color palettes on-chain in his upcoming collection. 

Note: The mention of a token is for informational purposes only nor is it intended as financial or investment advice.