
They don’t follow culture — they prototype it

They don’t follow culture — they prototype it
PROPAGANDA is a boundary-pushing studio that blends creativity, technology, and cultural experimentation. Its mission is to reshape how people think, talk, and act through bold, risky ideas that challenge conventional design and storytelling. Rather than chasing trends, PROPAGANDA thrives in the strange — using experimentation as both its philosophy and product strategy.

Operating primarily on Base, PROPAGANDA treats mini apps as its playground for testing and iterating new ideas. These lightweight, interactive experiences serve as proof-of-concepts before scaling to mainstream platforms like the App Store, Google Play, and World App. It’s a model that fuses onchain innovation with everyday accessibility, turning experimental code into living culture.

With the recent addition of DockLabs — known for its work on Emerge, Higher, Clanker, and Doodles — PROPAGANDA has leveled up from an idea factory to a full-stack creative powerhouse. The partnership amplifies their ability to build apps for both brands and themselves, blending storytelling with serious engineering muscle.

