If we perceive a reward to be delivered at random, and if checking for the reward comes at little cost, we end up checking habitually (e.g. gambling addiction, social media addiction etc). If you pay attention, you might find yourself checking your phone at the slightest feeling of boredom, purely out of habit. Programmers work very hard behind the screens to keep you doing exactly that. Similar to slot machines, many apps implement a reward pattern optimized to keep you engaged as much as possible. Variable reward schedules were introduced by psychologist B.F. Skinner in the 1930’s. In his experiments, he found that mice respond most frequently to reward-associated stimuli when the reward was administered after a varying number of responses, precluding the animal’s ability to predict when they would be rewarded. Humans are no different. 'Notification Addict' symbolizes and immortalizes the very moment of constantly checking for new notifications on one's phone; it also symbolizes the 'Variable reward schedule' discovery.