Bomb Story: Although The Hundreds started off as a men’s brand, early on, there was a sister line called TENS that shared the same inspiration and aesthetic. Madam was the TENS’ brand mascot and borrowed the same colors and styling of Adam, but reflected the strong and charismatic women that surrounded us in streetwear. Unfortunately, TENS only lasted a few seasons, but Madam was intermittently brought back into The Hundreds’ world, recently making a cameo in the 2021 Adam Bomb collection. Today, she holds it down as an on/off-again love interest for Adam and a good and loyal friend to the Adam Bomb Squad. The Pure Madam is the classic Madam Bomb logo imagined in a number of The Hundreds-approved colorways, pulled directly from our base palette. Unlike most of the other art in the ABS collection, this NFT features the only Madam Bomb that is colored up in these tones. | Background Story: Coinciding with the birth of the Internet in the late 1990s, Digital (or Digi) camouflages were invented by the Canadian Forces. But, we liked to play with Digi Camo because of its connection with the Internet, technology, and the metaverse. Considering that The Hundreds broke the web open for global streetwear, we've since been the forerunners when it comes to tech innovation in the marketplace. Case in point: NFTs.