Bomb Story: The Serious (aka ""Serious Business"") Adam was one of the most popular Adam Bombs from the first generation of The Hundreds. The original graphic, Serious Business, captured our irreverent, satirical sense of humor while also poking fun at the rigid attitude of coolguy streetwear.| Background Story: The Hundreds' most iconic repeating pattern is the Paisley print. The irony? The message got lost. In fact, Bobby was never even a fan of the paisley design. It was a reference to bandana print, but the world glommed onto those trademark buta drops. So, over the years, we have re-worked the Paisley print throughout collections, and in the early 2010s, it returned as the Bandana Print. For the first time, we got to appreciate the Paisley in its orignal, intended form.