The name came from another idea I had in 2017. I was going deep on prediction markets and a protocol called Augur and a company called Veil. I thought there were going to be millions of predictions markets so was thinking ahead on what to build.

If there are millions of these markets predicting their slice of the future I figured I'd build a search engine for the future. Given that this tool would be some kind of Oracle that would tell you the future this thing would feel like an Ethereum god of some kind. I was so excited by this idea I almost left Coinbase to work on it. My dad has always had an obsession with 4 letter words and I somewhat inherited a love for that constraint. So I looked started searching for feminine names, which always feel more powerful and Zora came out of that search.

It wasn’t until a couple of years later with the Saint Fame experiment that Zora re-emerged as a name that I thought captured the feeling and scale of ambition of what we are striving towards.

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