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创作者 Officialstaks
创作者 Officialstaks
Nike signed with Michael Jordan in 1984, the first commercial deal the athlete secured. Nike created the Jumpman logo for him in 1987 and by 1990, the Jordan brand commanded a 58 percent market share in the United States.
Jordan represents a revolution in the basketball shoe industry, a gold standard for signature lines. The annually released Air Jordan provided the variety necessary for a collecting subculture, and the hip-hop movement gave the sneakers street credibility as status symbols. The brand regularly generates more than $2.5 billion in annual sales for Nike and in some years has generated upwards of $3 billion.
The Sports Business Handbook's rerelease features 50 game-changing moments in the sports industry, including the Black Power salute at the 1968 Olympics and George Steinbrenner's acquisition of the New York Yankees. In partnership with STAKS, author Rick Horrow has created 50 NFTs redeemable for physical artwork of these events.
Buyers will also receive an autographed copy of Horrow's book and 2 VIP tickets to the Palm Beach Kennel Club's "Lunch with a Legend" event in West Palm Beach, FL. Previous speakers have included Joe Theisman, Nat Moore, Doug Flutie, & Jack Nichalous. 5 NFT buyers will also win an all-expenses-paid dinner following the event with Rick Horrow at Kitchen North Restaurant.
Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information for redemption. Redemption is guaranteed only for NFTs listed by Officialstaks, and delivery is limited to US addresses.
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1984: Jordan Brand
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Officialstaks
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创作者 Officialstaks
创作者 Officialstaks
Nike signed with Michael Jordan in 1984, the first commercial deal the athlete secured. Nike created the Jumpman logo for him in 1987 and by 1990, the Jordan brand commanded a 58 percent market share in the United States.
Jordan represents a revolution in the basketball shoe industry, a gold standard for signature lines. The annually released Air Jordan provided the variety necessary for a collecting subculture, and the hip-hop movement gave the sneakers street credibility as status symbols. The brand regularly generates more than $2.5 billion in annual sales for Nike and in some years has generated upwards of $3 billion.
The Sports Business Handbook's rerelease features 50 game-changing moments in the sports industry, including the Black Power salute at the 1968 Olympics and George Steinbrenner's acquisition of the New York Yankees. In partnership with STAKS, author Rick Horrow has created 50 NFTs redeemable for physical artwork of these events.
Buyers will also receive an autographed copy of Horrow's book and 2 VIP tickets to the Palm Beach Kennel Club's "Lunch with a Legend" event in West Palm Beach, FL. Previous speakers have included Joe Theisman, Nat Moore, Doug Flutie, & Jack Nichalous. 5 NFT buyers will also win an all-expenses-paid dinner following the event with Rick Horrow at Kitchen North Restaurant.
Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information for redemption. Redemption is guaranteed only for NFTs listed by Officialstaks, and delivery is limited to US addresses.
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