Today, Crockpot is a kitchen icon, a name that became synonymous with the slow cooker. It lets people spend less time cooking while still making delicious, home-cooked meals. But the Crockpot brand isn’t satisfied yet. It’s still evolving, appealing to the next generation of creative cooks at home by bringing the brand into the IoT and reintroducing the classic appliance in new, modern designs.

As a celebration of Crockpot’s 50th anniversary, the NFT is a gif that highlights the product and brand’s evolution—showcasing Crockpot’s designs over the years, starting with the original from 1971 and morphing into newer versions as the brand innovated technology, design, and functionality—much like flavors blending together in the Crockpot. Today’s new design aesthetic and functionality showcase how the brand has shifted to meet consumer needs decade after decade.