Beauty is in the eye of the beholder. What is perceived to be ‘beautiful’ has always existed as a reflection of what a society values. Historically, the ideas constructing these elusive standards have been linked to the consequences of success and wealth. Society’s underdogs and outcasts have unlocked unprecedented levels of wealth from the alternative success of Cryptocurrency. The traditional power suits once associated with prestige are no longer necessary for the accumulation of riches. How can we imagine the rewriting of society’s standards of beauty as the ‘degenerate’ culture emerges into power?