Loric's mission to make amazing instant coffee began with love for the reknowned Guji Region. This landrace coffee comes from the Benti Nenka village, and is processed at a single local wet mill. The ancestral traditions of the Oromo people are esteemed for producing balanced coffees, grown on smallholder farms, alongside food crops, with few modern conveniences. This traditional approach results in farm-to-cup quality that drove us to this tasty proof-of-concept.