Pepe is a community-based meme token surrounding the iconic meme Pepe the frog. Pepe aims to leverage the power of such an iconic meme to become the most memeable memecoin in existence. Pepe was stealth launched on Friday, April 14th, 2023 as a tribute to the Pepe the Frog internet meme, created by Matt Furie, which gained popularity in the early 2000s.
In late April to May 2023, the explosive surge of PEPE caused its market cap to reach a high of $1.6 billion at one point, minting millionaires out of early holders and attracting a strong community of like-minded followers. The project's dedication to honoring the character of Pepe the Frog, a character with a longstanding and controversial history, sets it apart from other digital assets.