A collection of 20,066 unique digital avatars, designed to inspire self-expression in the digital realm.
ALTS holders: See your fully revealed avatar on OpenSea.
The creative design of ALTS by adidas celebrates 75 years of adidas history, blending the brand’s legacy, athletes, creators, and ambassadors with a futuristic twist - this is your alternate self.
The collection is organized into eight dynamic sport- and lifestyle-inspired categories, known as ALT[er] Egos.
We embraced this space early and made history - becoming one of the first major brands to launch an NFT collection with Into the Metaverse in 2021, a milestone that set the stage for exploring new realms of play together.
Over the past three years, we’ve been proud of the things we have achieved together: delivering bespoke ITM merchandise pack, introducing Indigo Herz as our ambassador, launching adidas Virtual Gear (aVG) as one of the biggest airdrops back at the time.
We’ve explored on-chain media & entertainment with Doodles and Pharrell via their beloved character Deysi, did activations on Base via Onchain Summer and promoted an active lifestyle with STEPN GO on Solana and Polygon. We’ve been able to experiment by testing new launch mechanics with adidas Originals partners including Prada, BAPE, Moncler, Bugatti.
We’re here to play with a new look, therefore it’s time for a shift: no more ambiguous roadmaps or announcements to drive ‘hype’.
Our focus will be on delivering updates and benefits only when they’re ready, ensuring clarity, inclusivity and trust.
For ALTS by adidas we have the ambition to further develop the IP in 2025 within emerging on-chain playable worlds. We are exploring opportunities to collaborate with select on-chain gaming platforms and developers.
