Food Design is born and grows contextualized in the digital world.

The SPAMT (1997) is the redesign of the traditional Catalan bread with tomato, which transformed into an edible object is thought and designed to be eaten in front of a computer screen. It was no longer the typical and traditional, but the universal and transnational, the SPAMT. The design project of food design, made it possible.

With SPAMT Karaoke (2000) the collaborative economy is anticipated. A virtual instruction that helps and makes accessible to anyone the production of a SPAMT, the frontier that existed in the predigital era between manufacturer and consumer, with the SPAMT Karaoke disappears, all are producers and consumers. 20Y later Spamt goes digital, 3Dprinted. An additive printer with the information and ingredients materializes the design

Spamt becomes NFT with a series of 56 commemorating the 25th anniversary and celebrating the relentless advancement of our lifestyle change thanks to digital and Food Design