ROLLEI - 1933 - GERMANY (BRAUNSCHWEIG)

• Reflex TLR
• 120 film
• Rare

The Rolleicord I was introduced in November 1933 by Rollei (Franke & Heidecke).

It was a simplified version of the Standard Rolleiflex, with a cheaper 75mm Zeiss Triotar lens and a knob instead of the crank for advancing the film. It aimed at bringing a larger crowd of amateur photographers to the brand, otherwise perceived as too expensive.

The Rolleicord 'Art Deco', also known as the 'wallpaper Rolleicord' (Tapeten-Rolleicord) or even the 'Louis XV Rolleicord' is definitely one of the most baroque cameras ever built. The camera body is covered on all sides by a beautiful and intricate art deco pattern making it a unique sight on any collection shelf. Even the knobs are covered in the same style.

The insets are nickel plated giving a very warm and glamorous feel to the device. Rollei wanted to turn an otherwise simple to use camera into a trendy device that amateur photographers would love to use and show off as a design accessory.

The Rolleicord 'Art deco' is a stunning and fascinating device, few cameras are more representative of the 30s art deco design.

Associated project shares

• 1 Share of the 99 Cameras Club project

Discover the club's camera collection. 99 Cameras Club for updates. Read the term and conditions. Note : This Collectible is not an official product from the represented camera manufacturer. It is a replica of an individual camera from the club's collection and holds no rights or relationships with its manufacturer. It should be regarded only as a token of patronage to the 99 Cameras Club.