Bomb Story: Every generation has its own ""streetwear"". In the '90s, streetwear was propelled by artist-driven T-shirt labels, independent skate companies, and urban brands in the mainstream. The '80s version of streetwear was arguably independent surf designers like T&C Surf, Maui and Sons, and Gotcha. The Shades Adam is in the spirit of a surf T-shirt brand of the era.| Background Story: Perfect camo is our homage to the generic, swap meet, woodland camo that decorated ravers in the '90s and the trend's resurgence on cargo pants in the late 2010s. Bobby's favorite appearance by the classic orange woodland was under Bill Murray's blazer in Lost in Translation.