Bomb Story: House Adam is a parody of a popular house and hip-hop label founded in the early 1990s, but also a throwback to the rave culture that surrounded Bobby Hundreds' adolescence. The Hundreds has pulled from many subcultural references in its timeline, but the '90s party scene - especially in Southern California - has dictated a lot of the colorways and styling over our collections.| Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.