Bomb Story: We've always been steeped in nostalgia. Earlier on in the brand history, that meant artistic treatments like half-tone dots or photocopied effects. Today, as we fondly recall the early 2000s and the advent of Web 1 and Web 2, sentimentality means pixels and glitchy graphics. Whether intentional or not!| Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.