TITAN is the first brand to launch a collection on Crypto Summer Life. This collection aims to position TITAN as a leading meme coin like Dogecoin. Billionaire Mark Cuban was a notorious TITAN investor before TITAN turned into a meme coin.

Each piece of the collection is handmade by Australian fashion designer Steven Fleeming using luxury fabrics including gold. The TITAN Crystal piece is a tribute to his swimwear brand Pride. The bottoms turn translucent when wet to reveal a TITAN logo on the front.

The TITAN swimwear launch campaign is very lighthearted and funny, like all the memes created by the TITAN community. However, more than just a crypto summer meme celebration, the collection is highly innovative and explores new possibilities of merging physical and digital experiences on the open metaverse.