This NFT includes two components.

The first is ownership over the art, which is a digitization of the chapter 12 cover from The E-Hustle: What the Country’s Best Digital Leaders Can Teach You About Launching and Growing Your Online Business. This cover features a photo of the interviewee, Ace Gapuz, the CEO of Blogapalooza.

The second is a utility. Upon purchase of this NFT, this chapter will be released into the public domain, providing the general public with valuable knowledge about influencer marketing fundamentals. The chapter will be compiled with the others released into the public domain and distributed through E-Commerce for Everyone, a year-long online and offline campaign mounted by publisher Bookshelf PH that aims to get this guide into the hands of 1 million Filipinos. The NFT owner will be acknowledged as presenting sponsor of the chapter in the book, marketing collaterals, and publicity materials in the Philippines. The NFT owner will also be described as an advocate for the public domain to the broader crypto and blockchain media, given their support of a new model - Public Domain as a Service (PDaaS) - that aims to incentivize more authors, publishers, and content cre