This MOONSHOOT original design was conceived by rotating the word 'hodl' 180 degrees. The word 'hodl' originated from a typo of 'hold' which soon became a meme and was immortalized as crypto slang.

The word is written in Ubuntu Bold font, similar to the Bitcoin logo font Ubuntu Bold Italic. The result is a design with a somewhat hidden meaning that only crypto fans are likely to decipher.  This design was first used by embroidering a hat in the MOONSHOOT Crypto Collection. The hats quickly became bestsellers.

This NFT of the original upside-down 'hodl' design is one-of-a-kind. For the first owner your purchase includes unlockable content containing a link with embedded discount code for a free hat of the original type, including free worldwide delivery.