I made the Obey TV Advertisement print in 1996, inspired by a few things. I was a fan of Barbara Kruger's economical but potent combinations of image and text typified by a red bar with bold Futura text in white. I also was fascinated by Marshall McLuhan's concept of "the medium is the message," which suggests that the ways forms of media are digested lend to a style and formula of messaging for success to such an extent that the message mutates to best adapt to the style and medium of delivery. Television is a great example since it is received passively and laden with catchy soundbites and snappy clips meant to be fast, easy, and pleasing to digest. Ads are nothing more than a device woven into the entertainment rhythm with a sales agenda. I made a skateboard film in 1995 called A.D.D. Attention Deficiency Disorder (I shortly after realized the actual clinical term is Attention Deficit Disorder⊠oh well) which focused on skateboarding and the idea that the overwhelming inundation of media was making us a bit more anxious and shortening our attention spans. I enjoyed the irony of commenting on media over-saturation while also contributing to media over-saturation. Things have only become more intense in the age of social media. I'm a big fan of using a plethora of media to spread art and ideas, but I think carefully about the pros and cons of various media forms and how they can influence content. I want to empower myself and others with digital tools while avoiding the race-to-the-bottom approach. We all benefit as consumers and creators from an awareness of the inherent characteristics of different forms of media. In 1996 I was just beginning to think in a deeper way about some of these concepts. I'm excited that this is the first release in the new OBEY ARCHIVE NFT series. Thanks for caring! -Shepard
Obey TV Advertisement
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Obey TV Advertisement
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I made the Obey TV Advertisement print in 1996, inspired by a few things. I was a fan of Barbara Kruger's economical but potent combinations of image and text typified by a red bar with bold Futura text in white. I also was fascinated by Marshall McLuhan's concept of "the medium is the message," which suggests that the ways forms of media are digested lend to a style and formula of messaging for success to such an extent that the message mutates to best adapt to the style and medium of delivery. Television is a great example since it is received passively and laden with catchy soundbites and snappy clips meant to be fast, easy, and pleasing to digest. Ads are nothing more than a device woven into the entertainment rhythm with a sales agenda. I made a skateboard film in 1995 called A.D.D. Attention Deficiency Disorder (I shortly after realized the actual clinical term is Attention Deficit Disorder⊠oh well) which focused on skateboarding and the idea that the overwhelming inundation of media was making us a bit more anxious and shortening our attention spans. I enjoyed the irony of commenting on media over-saturation while also contributing to media over-saturation. Things have only become more intense in the age of social media. I'm a big fan of using a plethora of media to spread art and ideas, but I think carefully about the pros and cons of various media forms and how they can influence content. I want to empower myself and others with digital tools while avoiding the race-to-the-bottom approach. We all benefit as consumers and creators from an awareness of the inherent characteristics of different forms of media. In 1996 I was just beginning to think in a deeper way about some of these concepts. I'm excited that this is the first release in the new OBEY ARCHIVE NFT series. Thanks for caring! -Shepard
- 販売
- 転é