Bomb Story: When you look at designers' moodboards, they rip their references from past designs or popular trends. It's often very literal. Bobby worked a little differently in designing The Hundreds. Much of his inspiration is sourced from emotion and nostalgia. It's more about channeling a specific feeling and trying to replicate that in a modern context. A good example of that is the sound of the ice cream truck roving down the street. No matter how old you get, that jingle and the call of neighborhood children are like a time machine, evoking a particular sentimentality not often found elsewhere. There's also something hilarious about those derpy licensed-cartoon ice cream bars that never look as accurate as their packaging markets. | Background Story: The foundation of The Hundreds is streetwear, and at the foundation of streetwear is the graphic T-shirt. From our beginnings in the Fall of 2003, The Hundreds has relied on the tubular, open-ended cotton of a boxy, blank as our canvas. This is the same T-shirt that Bobby and Ben wore growing up, mixing and matching them 3 for $10 at the local swap meets. The independent skate brands of the 1990s, the streetwear brands of the early 2000s, all co-signed the same cut. Even when the clothing industry chased ringspun apparel or fashion silhouettes, The Hundreds held to the inspirational baseline. Our solid backgrounds are hues from the original swatch card that we built the brand off of.