Bomb Story: Adam Bomb was a sleeper when he first debuted on the back of a Freshjive collaboration in 2006. He then forged his way onto a crewneck sweatshirt in the Winter season. But, it wasn't until the following year, when we rolled out a series of mock sports team logos (Firestarters, Noisemakers, Coolguys), that a basketball version of Adam Bomb put our mascot on the map. In fact, that's when we realized the old streetwear trick that if you need something to sell, just put a basketball on it. The ""Bridgeburners"" T-shirt was a runaway success and kickstarted Adam's legacy.| Background Story: Originating in Scotland as ""tartan,"" we now call this pattern of crisscrossed lines ""Plaid."" Growing up in Southern California during the '80s and '90s, plaid beach volleyball shorts were always in our purview, thanks to labels like Mossimo and Stüssy. When we elevated to making cut-n-sew apparel like button-ups in the early 2000s, plaids made their way into our language as a nod to both the surf culture of the West Coast and Polo's influence on the East. In fact, every plaid speaks to a different subculture. Buffalo plaids were woven into the early New York hip-hop lumberjacks. Shadow plaids on swap meet Pendletons. And The Hundreds plaids, for all.