“‘Identities’ float in the air, some of one’s own choice but others inflated and launched by those around, and one needs to be constantly on the alert to defend the first against the second; there is a heightened likelihood of misunderstanding, and the outcome of negotiation forever hangs in the balance.” Zygmunt Bauman

This work develops as a reflection on our identity creation. It consists of a series of non-functional profile pictures, digital portraits of fictional identities, made by painted and retouched portraits of successful people of contemporary business magazines.