Introducing VIA. Louis Vuitton unveils VIA, exploring a new facet of its savoir-faire with the first digital trunk from the Maison. Imbued with timelessness, this testament to digital craftsmanship bridges the real with the dream, woven together to create the exceptional. Louis Vuitton designed VIA for voyagers who seek to travel through new dreams and realities, acquiring unique creations along the way. Through human connections, and stories told and shared, the Maison invites collectors to wonder and wander VIA the Treasure Trunk.
Holders of the VIA Treasure Trunk (Soulbound token) will embark on a unique creative journey with access to exclusive future releases from the Maison, digital and physical experiences, a platform dedicated for members of the community.
VIA insiders will also have the opportunity to co-create the next chapters and collectibles of the VIA experience. For now, the next journey is already announced: a collectible designed for Pharrell Williams' first Men's show in June, transcending the boundaries of the imagination.
Embracing the legacy of our future.
