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Ventanni for Vespa

Ventanni for Vespa

In occasion of the 75th Anniversary of the Vespa, Firetti Contemporary engages in an inspiring collaboration with Society Motors, where Italian artist Samuele Ventanni, will perform an intervention on the Vespa VXL 150.

With the origin of Vespa stemming from the aeronautical field to re-develop the automobile market in Italy, there was a transformation towards a modern and affordable mode of transportation for the masses. Similar to the shift from traditional to modern, Ventanni’s work transforms century old ideologies into artistic representation for viewers to digest. Both concepts working to illustrate the possibilities for the upcoming millennium.

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