The French Riviera, a historical cradle of cinema, has seen Cannes become a beacon of international fame through its illustrious Film Festival, a pivotal event in the global film industry.
As the founding president of the Cannes Memories of the Cannes International Film Festival, I pondered how to enhance this cultural heritage.
The key lies in animating the Cannes Memories and personalizing their concept, by reflecting on what has truly contributed to the Festival's fame. Notably, the conspicuous absence of starlets, symbols of glamour and freedom, who have shaped the identity of the Croisette for over 28 years.
In 2008, the creation of the "Cannes Starlette" brand, linked to the Cannes Memories, marked the launch of an event designed to celebrate the return of starlets to the Croisette and to promote emerging talents on an international scale.
Our approach is to dignify transform the Cannes Memories into a torchbearer of culture and innovation, by revisiting the question of valuing this heritage.
This concept encompasses a series of promotional activities and brand placements, reflecting the image and values of the Cannes Starlettes, with initiatives ranging from reality TV to short films and branded products, all marked by the "By Cannes Starlette" signature.
The exclusivity of organizing talent contests during Film Festivals underscores our commitment to elegance, sharing, and a return to essential values, while conveying a strong ecological message.
The commitment of the Cannes Starlettes, through the personalization of the Cannes Memories, aims to enrich the experience for festival-goers and film professionals, emphasizing freedom of expression and the promotion of today's talents
