"Joie de Vivre "is a French phrase used to express a cheerful enjoyment of life. It means joy and pleasure of living.

During many years Humanity enjoyed American drive-ins now people log in Chinese apps to find entertainment. ARThur Alfann is a contemporary artist who lives in France.

The colorful NFT’s express the vivacious atmosphere of the French culture. As the artist explains, “I love screens and projections so I welcome you to this visual and cultural voyage.” I love watching people. S.P.Y. is my threefold approach: SCREEN, PROJECTION, YOU

What is projection? Basically, it is about your relationships with others. Projection occurs when YOU (unconsciously) take negative emotions you don’t like about yourself and ascribe them to someone else. It is pure Self-defense. Projection protects you from having to acknowledge parts of yourself that you don’t like. Therefore we are more comfortable seeing negative traits in others rather than in ourselves. Self-taught, Arthur Alfann began creating concepts as a means of dealing with universal values and cultural conflicts. He/she uses many pedagogical tools like parody.