When the beautyverse and crypto world collide!

e.l.f. Cosmetics has entered the NFT chat with the launch of our Dipped in Gold #CryptoCosmetics Collection. Three of our beloved holy grail products: Poreless Putty Primer, 16HR Camo Concealer and Ride or Die Lip Balm are getting dipped in digital gold and going 100% crypto for our first collection of NFTs, or as we call them “Ne.l.f.Ts.” All three NFTs are on sale for the same affordable price as the physical products that inspired this artwork. e.l.f. is focused on launching incredible products at mic drop prices for every eye, lip, face (and now digital wallet). We stand for accessible, inclusive and cruelty-free beauty.

In keeping with our cruelty-free standard, no crypto kitties were harmed in minting these Ne.l.f.Ts. We’ve also partnered with Aerial to offset the carbon footprint of these NFTs.

Now you can own your own Crypto Cosmetic and own a piece of the iconic e.l.f. legacy.