Christian Lacroix - an haute couture maison founded in 1987 - enters Web3 with a limited series of 700 HD generative NFTs. Each token comes in a unique combination of colorways and patterns with a generative soundtrack, making each token more unique. True to its innovative heritage, Christian Lacroix delivers a full-on phygital experience by being the first brand to enable NFT holders to redeem the “Carré” scarves represented in their NFTs for free.