Hi I’m Pioneer. There’s a reason why they asked a rhino to be the mascot of the world’s most hardcore denim brand and not some cutesy stuffed animal. Rhinos never walk backwards. We literally can’t. We also have no natural predators and are virtually undefeatable in a fight. Read into that what you will but we think those characteristics pretty much sum up what we’re about. We move forward and even if we don’t know what the future will bring, we do know that the possibilities are endless. That’s why I’m all about the latest innovation. I spend my days future-gazing. From innovating our fabrics to creating a virtual fashion store in the Metaverse; I’m always thinking about the next big thing. I’m curious what can I say? Someone told me curiosity killed a cat, but as far as I know, it’s never killed a rhino.