Eto'n in Urhobo (Nigerian tribe and language) means hair, Afrocentric hair is always deemed irresponsible, ugly, unlovable, and unprofessional in our society because of the effects of colonialism and racist social standards of beauty\professionalism. The hair that sits with pride on the scalp of Black and African people holds great significance in our history, culture, and liberation.

Black hair and hairstyles are beautiful, decolonize your mind and embrace that beauty. That Embrace is a revolutionary act of love.