This image depicts Jordan Peterson, one of Morgan's personal favorite authors. Jordan is well-known for leading his clients, students, and readers on a journey of self-discovery. He helps people orient their life in a way that is pleasing to them based on their goals.

Naturally, one of Jordan's most common questions to his audience is simple but fundamental, "What is your aim?" Your aim (or lack thereof) will determine the individual actions you take, which will then determine if you actually end up at the goal you were hopeful to attain.

Here, you'll see Jordan looking up, which is no coincidence. Your aims should be lofty, inspirational. Something that you can look forward to achieving - something that would require you to uplevel in order to achieve.

So, the question for you is... What's your aim?