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Mu the Mindless Rabbit

Mu the Mindless Rabbit began as functional spokesmodel when a global pandemic forced citizens into daily anonymity. Flimsy fabric masks disguised friends, family, and colleagues until we were all the same and our voices blended into one continually muffled murmur. Mu’s original role was to model our exclusive “Stay the Fuck Away From Me” T-Shirt artwork; our own original contribution to the COVID-19 era, but there was far more in store for her around the corner.

Once we began to play with the character and put her in interesting situations and environments we came to realize she was the perfect tabula rasa; a clean slate onto which we could project any idea we wanted. Suddenly Mu broke from the anonymity imposed by the masks and she became a character unto herself. This collection finds Mu the Mindless Rabbit exploring basic human themes such as fear, solitude, adventure, sadness, relatedness, spirituality, and connection.

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11 items

Mu the Mindless Rabbit

Mu the Mindless Rabbit began as functional spokesmodel when a global pandemic forced citizens into daily anonymity. Flimsy fabric masks disguised friends, family, and colleagues until we were all the same and our voices blended into one continually muffled murmur. Mu’s original role was to model our exclusive “Stay the Fuck Away From Me” T-Shirt artwork; our own original contribution to the COVID-19 era, but there was far more in store for her around the corner.

Once we began to play with the character and put her in interesting situations and environments we came to realize she was the perfect tabula rasa; a clean slate onto which we could project any idea we wanted. Suddenly Mu broke from the anonymity imposed by the masks and she became a character unto herself. This collection finds Mu the Mindless Rabbit exploring basic human themes such as fear, solitude, adventure, sadness, relatedness, spirituality, and connection.

attach_money
keyboard_arrow_down
to
search
keyboard_arrow_down
keyboard_arrow_down

11 items