In 1930s to 1960s USA, calendars were printed to advertise the goods and services of companies. Salesmen would give copies to their clients to the extent that most of the businesses in America would have one of these calendars on their walls. After the Second World War, the confidence of the victorious American nation was exhibited in an explosion of this calendar art. It epitomised the the feel good factor that now we can view in retrospect as the high point of American culture. Calendar Girls is a collection of this art, this culture, and reflects upon the ideal that better times had arrived, or at least were just around the corner.