at the end of the day, the inevitable... death... physical death. what if our souls or consciousness also die? Is death something serious? has life-centered life pushed death into the background? Is everyone's strongest dream, immortality? physical immortality, social immortality? which one ? what if we are going to die at the end of the day, what does this much consumption and obedience promise us? will our lifestyle remain after we die? the life we are used to?