Bomb Story: An upside-down Adam Bomb is not unheard of, as he's been rotated and turned in various repeating prints. One of the first times an upside down Adam Bomb appeared was on a hat with the store Hall of Fame on Fairfax. | Background Story: Known as ""Chocolate Chip"" camouflage by the U.S. military, this pattern was developed in the 1970s to resemble the California desert-scape. We wanted to own this one since we are a West Coast brand. But, also because Chocolate Chip camo was popularized in our teenage era of the Persian Gulf war. Desert Camo literalized the earth and rocks through photorealistic representations, as opposed to the traditional illustrations.