Bomb Story: While most Madam Bombs are intricately drawn and complex in nature, Simple Madam is a classic, 1-color version of the character. Although she started off as the TENS mascot, Madam Bomb became one of the brand's logos over time and that required a distillation of the design down to an easy and printable mark. There is a legion of The Hundreds followers who prefer a subtle, timeless Simple Madam over any other. | Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.