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Just prior to the kickoff of Brazil's quarterfinal match against Peru, television cameras captured Pele positioned at midfield. The camera zoomed in on him as he kneeled down to tie his Puma boots. It was a planned move, anticipating that the cameras would focus on Pele at that moment, which would provide an opportunity to announce to the world that he was endorsing Puma.
This moment combined the increasing economic value of athlete product endorsements and the advent of brand advertising coming into its own. It fundamentally changed the economic value of an athlete and was the formal launching of guerrilla marketing.
The Sports Business Handbook's rerelease features 50 game-changing moments in the sports industry, including the Black Power salute at the 1968 Olympics and George Steinbrenner's acquisition of the New York Yankees. In partnership with STAKS, author Rick Horrow has created 50 NFTs redeemable for physical artwork of these events.
Buyers will also receive an autographed copy of Horrow's book and 2 VIP tickets to the Palm Beach Kennel Club's "Lunch with a Legend" event in West Palm Beach, FL. Previous speakers have included Joe Theisman, Nat Moore, Doug Flutie, & Jack Nichalous. 5 NFT buyers will also win an all-expenses-paid dinner following the event with Rick Horrow at Kitchen North Restaurant.
Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information for redemption. Redemption is guaranteed only for NFTs listed by Officialstaks, and delivery is limited to US addresses.
1970: Pele Ties His Puma Shoes at the World Cup
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1970: Pele Ties His Puma Shoes at the World Cup
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Officialstaks
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66 檢視次數- 價格美元價格數量到期日從
- 價格美元價格數量底價差額到期日從
Just prior to the kickoff of Brazil's quarterfinal match against Peru, television cameras captured Pele positioned at midfield. The camera zoomed in on him as he kneeled down to tie his Puma boots. It was a planned move, anticipating that the cameras would focus on Pele at that moment, which would provide an opportunity to announce to the world that he was endorsing Puma.
This moment combined the increasing economic value of athlete product endorsements and the advent of brand advertising coming into its own. It fundamentally changed the economic value of an athlete and was the formal launching of guerrilla marketing.
The Sports Business Handbook's rerelease features 50 game-changing moments in the sports industry, including the Black Power salute at the 1968 Olympics and George Steinbrenner's acquisition of the New York Yankees. In partnership with STAKS, author Rick Horrow has created 50 NFTs redeemable for physical artwork of these events.
Buyers will also receive an autographed copy of Horrow's book and 2 VIP tickets to the Palm Beach Kennel Club's "Lunch with a Legend" event in West Palm Beach, FL. Previous speakers have included Joe Theisman, Nat Moore, Doug Flutie, & Jack Nichalous. 5 NFT buyers will also win an all-expenses-paid dinner following the event with Rick Horrow at Kitchen North Restaurant.
Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information for redemption. Redemption is guaranteed only for NFTs listed by Officialstaks, and delivery is limited to US addresses.
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