Blind LOVE overturns the petty moralism of packs of cigarettes, replacing the image of horror with one of pleasure and giving people back the freedom of choice. In braille, that is the bases of the research, is written the name of the Brand and "Goditela", that in Italian means "Enjoy it". Free will is reborn and loosens the chains of imposition of those who, with death, lives. Physical project here: www.alessandrodaquila.it