FRUG began as a sketch, drawn after the artist got rugs too many times. He wanted to capture the feeling of losing everything and still choosing to keep going. Inspired by Lurch from The Addams Family and The Dude from The Big Lebowski, FRUG became a calm, tired frog who looks numb but feels free. He is both what rugs take from you and what conviction gives back. A Proof that conviction outlasts chaos.

Every trader has said it: fuck rugs. It is more than frustration. It is a ritual of survival. You take the hit, accept it, stand back up, and keep going.

FRUG is that ritual made visible. He embodies the acceptance, the survival, and the grit it takes to remain in the trenches.

Art-first. Born from the hand of Big Frugowsk.. Trench-forged. Created after too many rugs, and named by the community itself. Conviction-built. Over 1000+ pieces of art drawn across more than a year, even when nobody was watching. Timeless. Every trader eventually says fuck rugs. FRUG is that ritual made eternal.

FRUG is not a phase. He is the frog that endures.

The Spirit of conviction