Seoul is a shimmering, iridescent metropolis that seems to resemble and encapsulates the essence of cyberpunk; a deep skepticism of authority and corporate power, as well as a fascination with advanced technology and its potential to transform society. Often portraying a dystopian future where technology has gone awry. Cyberpunk embodies a rebellious and anti-establishment spirit, with those who challenge the status quo and fight for individual freedom in the face of oppressive systems.

Few artists have the ability to stir such strong feelings of defiance towards neo-dystopias as Ruben. As a long-time admirer of his work, I was thrilled when he accepted my invitation to collaborate on a project that would bring his unique perspective to Seoul. With his exceptional talent and visionary style, Ruben has added a new dimension to our exploration of cyberpunk aesthetics, elevating the artwork to new heights of evocative power.

A bit more about this piece, we have been collaborating on this piece since October 2021. Ruben taught me what I should do to complete this piece, and I went out and bought a 360 camera for the sole purpose of collaborating together. I headed out into the city and shot multiple places that might look great and Ruben chose which footage to work with. He then worked his magic and even added in the sounds, truly masterful. This location is called "Meat Street" in Seoul, South Korea, ripe with BBQ and yes, lots of soju. The name digital soju came to mind because while I was out shooting this footage, a soju bottle fell from one of the roofs and shattered next to me.