Bomb Story: While most Adam Bombs are intricately drawn and complex in nature, Simple Adam is a classic, 1-color version of Adam Bomb. Although he started off as a mascot, Adam Bomb became one of the brand's logos over time and that required a distillation of the design down to an easy and printable mark. There is a legion of The Hundreds followers who prefer a subtle, timeless Simple Adam over any other. | Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.