Bomb Story: For several years, The Hundreds compiled a collection exclusively for Hawaiian retail partners, entitled The Hundreds Hawaii. Pineapple Adam was offered in this collection. Little known fact, for some reason, the designer who worked on this wrote, ""Mahalo"" (translated as ""Thank You"") instead of something more like ""Aloha,"" underneath the character. We were too late to catch the mistake and so Hawaiian retailers used the imagery as window decals to show their customers gratitude.| Background Story: If there was ever a pattern that encapsulated The Hundreds, it would be Paisley. Our first big hit, the one that put us on the map, was the all-over-print Paisley hoodie from 2005. There's an unabridged version of this story in Bobby's book, but that sweatshirt sold so much, and sold out so quickly overnight, that we allocated all of those funds to building our first flagship retail store on the corner of Fairfax and Rosewood. The pattern was designed in 2004, on a lesser-remembered piece called the ""Bandana"" zip-up. Over the years, those clusters of buta droplets continued onto The Hundreds T-shirts, across cut-n-sew collections, New Era fitteds, and collaborations with artists. The Paisley print not only defined us, but greater streetwear, as it trickled down into the work of later brands and designers.
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Bomb Story: For several years, The Hundreds compiled a collection exclusively for Hawaiian retail partners, entitled The Hundreds Hawaii. Pineapple Adam was offered in this collection. Little known fact, for some reason, the designer who worked on this wrote, ""Mahalo"" (translated as ""Thank You"") instead of something more like ""Aloha,"" underneath the character. We were too late to catch the mistake and so Hawaiian retailers used the imagery as window decals to show their customers gratitude.| Background Story: If there was ever a pattern that encapsulated The Hundreds, it would be Paisley. Our first big hit, the one that put us on the map, was the all-over-print Paisley hoodie from 2005. There's an unabridged version of this story in Bobby's book, but that sweatshirt sold so much, and sold out so quickly overnight, that we allocated all of those funds to building our first flagship retail store on the corner of Fairfax and Rosewood. The pattern was designed in 2004, on a lesser-remembered piece called the ""Bandana"" zip-up. Over the years, those clusters of buta droplets continued onto The Hundreds T-shirts, across cut-n-sew collections, New Era fitteds, and collaborations with artists. The Paisley print not only defined us, but greater streetwear, as it trickled down into the work of later brands and designers.
- 세일즈
- 거래