Bomb Story: Repeating patterns, including animal prints, are key to The Hundreds branding. We've consistently returned to leopard print over the years because of its ties to classic Americana, punk music, '80s throwbacks, and high fashion. The Frankly series imagined leopard print in a series of oddball colors that lined up with The Hundreds' aesthetic.| Background Story: This custom camouflage juxtaposes dead and live cacti to communicate the idea of nature's beauty in life and death, in creation and destruction - the endless cycle. Being that The Hundreds is a California-based brand, we homed in on cacti and agave, our regional California plants.
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Bomb Story: Repeating patterns, including animal prints, are key to The Hundreds branding. We've consistently returned to leopard print over the years because of its ties to classic Americana, punk music, '80s throwbacks, and high fashion. The Frankly series imagined leopard print in a series of oddball colors that lined up with The Hundreds' aesthetic.| Background Story: This custom camouflage juxtaposes dead and live cacti to communicate the idea of nature's beauty in life and death, in creation and destruction - the endless cycle. Being that The Hundreds is a California-based brand, we homed in on cacti and agave, our regional California plants.
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