Bomb Story: Every generation has its own ""streetwear"". In the '90s, streetwear was propelled by artist-driven T-shirt labels, independent skate companies, and urban brands in the mainstream. The '80s version of streetwear was arguably independent surf designers like T&C Surf, Maui and Sons, and Gotcha. The Shattered Adam is in the spirit of a surf T-shirt brand of the era.| Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.